If you’re going to be having sales conversations with potential clients you might as well be really good at them.
After all: being really good at guiding your sales conversations in a way that makes a sale more likely takes the same amount of time and effort as being average at guiding them so that a sale becomes less likely.
Of course, not all sales conversations can become sales. But of those that possibly can, you want 100% of them to become your sales – and not somebody else’s. More sales create new opportunities, stronger business relationships and increased referrals – not to mention additional revenue.
You only need to learn to be good at this once in order for it to pay you back forever.
If this makes some sense to you then you might like to take a quick look at this.