It’s a cliché but it’s what every savvy marketing person knows: your list is a business asset and that business asset can make your business.
What is a ‘list’?
A list is simply the collection of people who filled in the form on your website giving you their name and email address – and maybe some other details if you asked for them. It is a list of names of people who visited your website – with (at least) their email addresses.
These visitors gave you their contact details because you offered them in return something useful, informative and relevant to the product or service they’re interested in.
That list can be an absolute goldmine – a business asset beyond compare. Here’s how it works: