So you’ve written a great little tweet, it’s snappy, contains a couple of your best keywords and you’re over the moon that you created the whole thing in 139 characters. A tweet can contain up to 140 characters so you have one character to spare!
Wrong. The tweet is approximately 15 characters too long.
You’ve just read your friend Mary’s most recent comment on Twitter and you want to respond to what she said.
If you use Mary’s twitter handle – @MaryLx6, say – within a tweet that you write then where in the tweet that her handle appears determines who will see it.
- If it appears as the first item of the tweet then Twitter regards the tweet as a reply.
- If it appears within the text of the tweet it is regarded as a mention.
Replies and mentions are handled differently – they are displayed to different people.
Here’s a couple of examples: