Give the same fixed-price product to a hundred business-owners and within three months 20% of those business-owners will be selling 80% of the products.

Selling success is not determined by the product, its price, the market or the economy. It’s determined by the presence – or otherwise – of basic skills in the seller.

Ethical, effective selling skills are learnable skills.

As you learn more, you sell more. There’s a simple cause-and-effect relationship at work here. Applying those skills to the conversations you have with would-be customers causes the kind of effects you would want for your revenue aspirations.

Sell better, sell more. That’s pretty much how it works.